Here's why you need a website...
If you are a small business owner looking to grow your business, you must put yourself in a position to get
more leads, clients and sales. There are many ways to do this that include both online and offline tactics.
But the very first thing that you must do is to increase your visibility.
It’s just like having a job. If you expect to move up in the ranks, people have to know about you. You can’t
sit quietly off in a corner somewhere (although many of us would probably prefer this) and expect to advance.
People have to know about you. They have to know what you do and what you have to offer. Well, it’s no
different in the online space. In order for you to grow your business, you need to increase your visibility. The
first place to start is to have your own website.
Here's another reason why you need a website...
Having your own website lets people find you while also increasing your visibility, authority and credibility. It
showcases what your business does, points out what makes you unique and why they need your services. It
also gives you an opportunity to educate your potential customers or clients about your products and services.
Ultimately, it should engage your potential clients and lead them to a sale.
Websites these days have become fairly easy to create especially if you are not a techy person. However,
simply creating a website is not going to instantly get you leads, clients or sales if it is not designed the right
way. It has to be designed with your ideal client in mind. If you prefer to create a website on your own,
WordPress and SquareSpace are good platforms to take a look at.
Ok, so you have your website up and running but nothing is happening. Well, a lot of people make this one
simple mistake, especially in the beginning. They aren’t doing anything to capture visitor emails. Remember
when I said you have to design your site the right way. You can’t simply throw up a site and expect sales to
start rolling in.
There’s more to it than that.
97% of visitors that come to your site will never return. That’s staggering statistics but true… so to capitalize
on the one time they visit, you need to set your site up to capture their information right from the start. Your
home page is the main page your visitors will frequent and this is a great page to have them sign up on.
Having a website will allow you want to showcase the benefits of your products and services as well as stress
what makes your business unique. Offer them something of value… something beneficial that will help them
in exchange for their email address. That way, if they never return to your site at least you have a way to
connect, engage and follow up with them on an ongoing basis. This is why you need a website.
For more on "Why You Need A Website", check out these sources...