Attracting your ideal client is a big deal when it
comes to the design of your site.
No worries, though... you can do just that. Ready to learn how? Awesome!
Here’s what we are going to cover in order for you to get setup to begin attracting your ideal client...
Step 1: Identify your target market
Step 2: How to design a site to attract your ideal client
Step 3: How to drive massive traffic to your site
Step 4: How to book more clients and get more leads and sales
So, let’s get started…
By the way, if you don't have time to read through this post... no worries. We are all busy. You can bookmark this page
and come back to it later or download a pdf version of this post.
Step 1: Identify Your Target Market
The first thing that you need to get VERY CLEAR on is who your target market is. This is a very involved process
and I have done a previous post just on this topic. So, check out that post and do the steps involved and then come
back here to continue. Here's the link to Hone In On Your Target Market.
Step 2: Attracting Your Ideal Client
Here’s what you need in place to attract your ideal client. You will definitely need to build a website or have one
built. Assuming that you are going to do this yourself, let’s walk through the steps of what needs to happen.
First, you will need to purchase a domain name. A domain name is the url that people are going to type in to get to
your site. For instance, www.amazon.com. Your url should be something that reflects the name of your business.
A couple of places I would recommend where you can do this is GoDaddy and Namecheap.
Secondly, you will need a good hosting company for your site. Hosting is where all of the files for your site are located.
Because of this, hosting must be extremely reliable. This is CRUCIAL. Why? Because that’s where people are going
to come to do business with you. So you want to make sure that they are up 24/7, have very little outages if any and
have excellent support. I recommend using either HostGator or BlueHost. You can check out both and look at the shared
hosting plans they offer.
For instance, HostGator offers 3 different plans. I would recommend the Baby plan which is excellent
for a small business and allows room for growth. BlueHost also offers 3 plans. Again I would recommend the Plus
plan allowing room for growth.
The third thing you want to do is get your website set up. HostGator has an excellent free tool that will allow you to
install WordPress in a single click. No need for technical experience here. Once you have completed the WordPress
installation, you will then pick a theme for your site. You can get themes for free or purchase premium themes.
A couple of theme providers that I use are Elegant Themes and Studio Press. Both have excellent designs and I'm sure
you will be able to find one you like. Well, that’s the basics of how to setup your WordPress site but now we want to
make sure that your site is designed properly to begin attracting your ideal client.
You’ll want to create the following pages for your site…
Your home page is the virtual front door to your business. It is the most visited page on your site. So you want to
capitalize on this by first making a good impression and then designing it in such a way that you are converting
those visitors into leads.
The about page is another crucial page on your website. This page should give visitors a glimpse into the identity
of your business. It give people an idea of who you are.
Another portion of your website... products/services page is also one of your most viewed pages. If it’s not clear exactly
what you are offering visitors will leave your site. So you will want to give a brief overview of what you are offering
followed by additional details as well as benefits to the client. You’ll also want to include a call to action here to move
them to the next step in your process.
Your resources page should be a good to page that offers well resources to your visitors that will help them. You
can list helpful articles as well as tools that you recommend.
A blog should reflect you and your brand. It should contain valuable content that is helpful to your
Your audience should have a way to reach out to you. Be sure that you don’t leave this page out.
Step 3: Getting Massive Traffic
Let’s talk about how you are going to use this blueprint to attract your ideal client and drive massive traffic to your
site. Having this blueprint in place is going to help you attract your ideal client because they will know what you are
offering. You can drive massive traffic to your site by speaking to their pain points and offering solutions in your blog.
Create visibility with your blog by posting your content on social media platforms such as Facebook, Twitter and
LinkedIn. Be sure to include call to actions on your site which tells your visitor to do something such as get my free
whatever the content is that will help them in some way. This is how you are going to be able to get leads and build
Step 4: Booking More Clients
In addition to doing the above, you are going to use a booking plugin that allows your potential clients to automatically
book discovery call or strategy sessions with you. Once you do this you should be able to keep your pipeline full of clients.
Now you have what to do but exactly how do you do this?
To discover how get on the Waitlist for my upcoming webinar "Simple Booking Systems" where I outline 4 steps to attracting
your ideal client. We will review the steps that were outlined here but there is a secret 5th step that will get you even closer to
building a site which will easily allow you to begin attracting your ideal client.
Disclaimer: I receive a small referral free from some of these companies. My recommendations are based on either my
personal reviews or experiences as a paying customer.