Did you know that 92.96% of all traffic globally comes from Google Search, Google Images, and Google Maps alone?
The right SEO strategies with the right tactics will have you showing up in search results in no time. But, what should you focus on? How can you make your SEO strategy effective for your business?
With so many buzzwords centered around SEO, it can be slightly overwhelming to know which direction to head in.
Never fear! If you want to expand your business and reach your ideal target audience, then keep reading for 7 effective SEO strategies for Med Spas!
SEO Strategies for Medical Spas
When creating an effective SEO strategy, there are a few things that you need to focus a certain amount of effort on:
- Local SEO tactics
- On-Page SEO
- Technical SEO tools
- Web Design
- Social Media
- Search Engine Marketing
- Content Marketing
All 7 of these points add to the overall success of your SEO strategy. How’s how:
1. Local SEO Tactics
Focusing on your local SEO efforts will get your effective, fast results for people based in your immediate vicinity.
30% of mobile searches are directly related to location.
Ensure that your strategy encompasses location-based information for your med spa so that you can show up in these search results. This includes being listed on Google Maps.
2. On-Page SEO
On-page SEO is just a fancy term for the SEO that is directly related to what is on your website.
Ensure that things like keywords, titles, meta descriptions, and headings are all in line with your SEO strategy so that they add to the impact your med spa can have in search rankings.
3. Tools for Technical SEO
This category may be left best to the professionals, but in a nutshell, your website needs to have certain technical boxes checked in order to rank in searches.
Your website should have an SSL certificate, load fairly quickly, and be set up in such a way that search engines can crawl your site efficiently.
4. Web Design
Don’t underestimate how much the design of your website can add to the success of your SEO performance.
Making sure that your website is responsive to any device is the first step, secondly, make sure your design is based upon the user. If they stay on your website longer, it will increase your rankings in the long run.
And no website visitor is going to spend a lengthy amount of time on a badly designed website.
5. Social Media
Opting for a presence on one or more social media platforms will add to your online success.
Also, social media can add to your SEO efforts and assist in helping your brand show up. Make sure your content is relevant and helpful to a potential med spa client, and you won’t look back!
6. Search Engine Marketing
Search Engine Marketing is basically the paid advertising version of what we’ve been discussing.
SEM can be an additional push to get people to your website, and when working hand in hand with SEO, it can be extremely powerful.
7. Content Marketing
This right here may just be one of the most important aspects of a successful SEO strategy for a med spa.
Focus your content marketing on the right content for your ideal target audience.
Content marketing can be everything from social media, to blog posts, email marketing and more. Ensure your content aligns with your overall brand goals.
Effective SEO Efforts
Creating effective SEO strategies may seem out of reach, but we guarantee you that if you follow the steps and keep your eye on the prize, you’ll achieve your goals.
Remember though, that SEO is a journey, and not simply a destination.
Be open to the fact that your strategy may need to adapt and evolve as time goes on.
Read why we might be the perfect fit to help your med spa succeed.