Wondering how to get the right coaching or
consulting clients without a website?
Great, I can help you with that. In fact, I've seen this question come up a lot from coaches and
consultants. It is doable but of course eventually you will want to have a website to service your
clients. If you do have a website, there's some other things you can do and I'll talk about this briefly
towards the end of this post. In the meantime, you can still use these tactics.
So here's what we are going to cover...
How to set up your mini sales page or lead page
How to connect with your potential clients and get them to tell you their biggest challenges
How to set up a followup system to engage with your potential clients
How to get the right coaching or consulting clients on autopilot using a booking system
So let's get started. Here's how to get the right coaching or consulting clients...
The very first thing that you must do and also be clear on is the type of services you offer and
how your solution can help your potential clients. This is important because we need to create
messaging that will hit your clients pain points. Once you hit the pain points, you now have their
attention and can offer your solutions.
Secondly, create some content that addresses one or two pain points and be prepared to offer your
solution for free. This is how you will be able to start attracting and connecting with the right clients.
Now, let me back up for a little bit because it just dawned on me that you may have not have any idea
what their pain points are. Here's how you can start to find out what type of challenges they have. You
can use social media to find out what your potential clients are talking about. There are tons of groups on
Facebook, LinkedIn, Twitter to name a few that you can join and begin to listen to the conversations that
are taking place. Once you figure out what's being talked about you can then craft your message to offer
solutions to those challenges. This is how to get the right coaching or consulting clients on
your list because you will be speaking about things that are directly affecting them.
The next thing you want to do then is have a place for them to go to get the solution you are offering.
Remember, I said that you can do this without a website but you do need to be thinking about having
one set up later so that you can book clients on autopilot.
So, what you'll need is just a simple page that they can go to that allows them to get your free download
that offers a solution to one of the challenges they are having in exchange for their email address. This is
how you are going to begin to build your list of potential clients all without a website. A couple of sources that
I use and would recommend as far as getting your page setup is LeadPages and Optimize Press.
There are tons of tutorials out there to help you get started or you can reach out to me if you need help.
In addition to setting up your simple page, you will also want to get an autoresponder such as AWeber
or GetResponse. Autoresponders allow you to manage the email addresses you will be receiving
from your mini sales page. It also allows you to create a follow-up series that automatically follows up
with your potential clients. Again, you can find tons of tutorials on how to do this or reach out to me
if you need help.
Now that you have these 2 things setup, you can begin to drive traffic to your mini sales page. There are
essentially 2 ways to do this free and paid. The free way involves creating content… valuable content
around some of the challenges your potential clients are having and being visible with this content on
social media platforms. As far as paid, you can run ads on social media platforms to attract more people
to you for starters. Both are a process, so be patient.
So now that you have a list of potential clients and you can increase this list any time you want simply
by driving more and more traffic to it, you’ll now want to turn your focus to booking discovery sessions
so that you can help them. In fact, wouldn't it be great if that could happen on autopilot?
Well, it can! In addition to offering your free solution, you can now begin to engage with them by setting
up a booking system. In order to set up a booking system though… for this you will need to have a
A quick way to do this is to set up or have someone set up a WordPress site for you. Why WordPress?
Wordpress is free and you can also integrate all types of plugins to add functionality to your site including
adding a booking plugin. I recommend a Bookly plugin because your clients can easily book sessions with
If you don’t want to deal with all the technical aspects of this, I've got you covered. These are both services
I offer. I can get you setup with your own WordPress website if you don’t already have one. If you have
a WordPress website already, I can get your booking system setup for you so that you can start to book
clients on autopilot.
If you are interested in this, we have a limited amount of slots available in our Simple Booking Systems
program. You can sign up for this if there are still slots available or get on our waiting list to reserve a spot.
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Disclaimer: Some of the sources I recommend are affiliate links and I do receive a small kickback from these services.