When developing a website, your focus tends to be providing information about your service and drawing web traffic. Often, businesses forget to make their websites accessible.
Web accessibility standards exist to make the internet more accessible for individuals with disabilities, including visual impairments, deafness, limited movement, and cognitive limitations. By catering your website to everyone’s needs, you greatly expand your clientele and viewership.
The WCAG 2.0 standards provide guidelines for creating your web page, and the following are five ways to adhere to those standards.
1. Make It Work With Different Setups
One of the first steps to meeting those accessibility guidelines is to make sure your website works in multiple ways.
A visitor must be able to completely navigate your website using just a keyboard.
Additionally, there should be no time limit or disappearing instructions. Some viewers will read slower than others or have slower reaction times.
Web developers should also be considering how their website interacts with other devices, such as smartphones and tablets, as well as different applications.
2. Ensure It’s Visually Easy to Navigate
Your website shouldn’t be confusing or visually overstimulating. It should be easy to navigate, with clearly labeled buttons and strong color contrasts.
If there’s too much clutter or the text is too small, it could be difficult for viewers to read. Too many images and videos could also be distracting.
In addition, buttons and hyperlinks should be easily identifiable and clickable regardless of the device it’s being viewed on.
3. Utilize Alt Text and Clear Terms
Accessibility requirements say that every visitor should be able to access all information on a web page. Text is the most efficient way to deliver that information, and even blind people can benefit.
Over ten percent of the population has some kind of impairment that affects online comprehension, whether it’s visual or hearing.
Visually-impaired clients have access to screen reading technology for most websites, and it can also read an image’s alt text. Make sure to use alt text for any image you use, so visitors know what exactly is being shown on the page.
4. Web Design Around Accessibility Standards
One of the rules of website accessibility is allowing the resizing of text. That means your website has to allow larger text without it breaking the page or drastically altering its appearance.
Along the same lines, your HTML has to work with every web browser.
And avoid media that automatically plays. It can be startling and difficult to turn off.
5. Test It Online
The best way to test whether or not your website meets the web accessibility standards is to use tools found online. A quick search will net you a list of different tools that can assess whatever area of concern you might have.
You should also perform these tests on different browsers.
Increase Your Med Spa Traffic
Meeting the minimum guidelines for the web accessibility standards and improving your clientele’s web browsing experience should be easy if you’ve followed these five tips.
For even more advice, book your free Med Spa growth and profitability session, today!